At this date, hyper-casual games generate a 4 billion dollars industry with plenty of opportunities for game developers. The prompt evolution of the hyper-casual genre and the size of its releases, combined with its model business so data-driven and iterative, has created a humongous scenario. From 2018 to 2019, the number of hyper-casual games in the app stores increased by 170%, and users downloaded them +150%. Hyper-casual games have seen unprecedented growth over the past year. You have at your disposal several monthly reports from appodeal, where we analyze the causes behind this huge growth in the mobile industry during the COVID-19 lockdown ( March, April & May Reports). We said it several times: people need new forms of entertainment, and mobile games are quick & easy to get. However, it wasn't until last year when it really took off.ĭuring the coronavirus pandemic, the number of downloads kept increasing, by almost 30% compared with the previous time frames. The hyper-casual boom started a few years ago. Today, we want to talk about the key elements of the successful hyper-casual games, and all you need to know to become a hit in tomorrow's top charts. Compared to other mobile apps & gaming genres that are more static, getting noticed is much harder hyper-casual games have a chance to thrive. In Appodeal, we have plenty of mobile developers that have embraced the hyper-casual culture and live in this ecosystem. However, game developers have learned how to survive in this fast-paced environment and, some of them, are mastering it. This volatility is unthinkable in other industries. And a few weeks from now, they will probably disappear again. Hyper-casual titles that are in the top charts today, a few weeks ago, were almost non-existent. What is surprising, though, is the volatility of these super successful hyper-casual games. It is not surprising to find tons of hyper-casual titles in the top charts these days.
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